Once you get to this stage of Mailing Lists Unleashed you should have your automated email list building system in place (if you have been acting upon the advice as you read). Subscribers who enter their details on your squeeze page will be directed mailing list to a thankyou page. This thankyou page will encourage subscribers to confirm their subscription. Once they have done this they will then be directed to the confirmation page. All this will take place automatically without you having to lift a finger.
Now that everything is set up Lee goes on to cover the next stage of the process - creating your first newsletter. Lee first discusses how his very own Lee McIntyre Newsletter boasts a very low unsubscribe rate and a very high response rate mailing list because he does things a little differently to many email marketers. He then goes on to explain how to make your own newsletter unique by breaking a number of the established email marketing rules.
Lee finishes the chapter off by detailing how to increase the reach of your newsletters and also how to make a little money with them too. Overall, this was one of the most useful chapters for me. After reading it I found a lot of areas in my newsletters mailing list which required improvement. If I had not read Mailing Lists Unleashed they would have gone unnoticed. Next Lee goes on to describe how to distribute your newsletter with Aweber.