Recently, whether on Weibo or Zhihu, you can see that bulk sms service many people want to change careers to operate operations, and some are just starting to feel confused about operations, so today I will share from the perspective of new operators, hoping to bring you some experience same harvest. This article is only suitable for rookies who have not yet entered the bulk sms service industry or who have just entered the industry. Please read it carefully for veteran operators. I have read a lot of operational articles on the market myself, and I think the points I share that are different from other operational articles are: Popular Science: In operation, the phrase "increase new life, promote retention and transformation" is often used. What does it mean? I will explain with the scenes in life, such as ordering takeout.
Pull new: is to pull new users. We often see that a bulk sms service new user is invited to send a 20 yuan red envelope. This is actually a new activity. In order to get this 20 yuan red envelope, it will radiate people around me who have not yet registered. If a new user is successfully registered, it will be a new one. Promoting survival and retention: New users who are pulled in must have other operational means to keep them, otherwise it is very likely that they will sign up bulk sms service today and leave tomorrow, and will never come back again. Therefore, the operation must make every effort to let users use the product, let the user realize the value of the product, so that the user can generate consumption or achieve other goals you want. For example, the red envelopes and holiday promotions in
Takeout are all for users to use them all the bulk sms service time. Conversion: The above two steps are all preparations for this step, and the purpose of the first two steps can only be achieved when you place an order for takeout. Enterprises are still mainly profit-oriented, so the so-called operating position, the salary of the growth and conversion indicators are relatively high. 2. Active Node This is determined according to the time when the event is launched. For example, an bulk sms service event will be launched in 7 days, then the deadline will be arranged in 7 days, and then plan a reasonable time arrangement. The following is the schedule of my previous planning activities. I planned an online live class, which is mainly aimed at retaining users, and the purpose is to promote life. 509 Warm up (WeChat text or poster) 510 Publish materials to various chann